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智慧景區(qū)大數(shù)據(jù)體系(2)-景區(qū)大數(shù)據(jù)應(yīng)用場(chǎng)景:采集到的數(shù)據(jù)能夠做什么?

智慧景區(qū)大數(shù)據(jù)體系(2)-景區(qū)大數(shù)據(jù)應(yīng)用場(chǎng)景:采集到的數(shù)據(jù)能夠做什么?

作者: 低代碼架構(gòu)師Kaiwen
閱讀數(shù):159
更新時(shí)間:2024-02-23 20:34:50
智慧景區(qū)大數(shù)據(jù)體系(2)-景區(qū)大數(shù)據(jù)應(yīng)用場(chǎng)景:采集到的數(shù)據(jù)能夠做什么?
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二、景區(qū)大數(shù)據(jù)應(yīng)用場(chǎng)景:采集到的數(shù)據(jù)能夠做什么?

1.預(yù)測(cè)景區(qū)流量

預(yù)測(cè)景區(qū)流量能夠更好的保證景區(qū)安全,做好景區(qū)配套設(shè)施的準(zhǔn)備。
下面介紹三種景區(qū)預(yù)測(cè)常用的算法:
①時(shí)間序列法,根據(jù)以往觀測(cè)到的數(shù)據(jù)觀測(cè)到的時(shí)間序列數(shù)據(jù),發(fā)現(xiàn)其歷史的趨勢(shì)和模式,并依據(jù)這種歷史的趨勢(shì)和模型,通過曲線擬合和參數(shù)估計(jì)來建立數(shù)學(xué)模型的理論和方法。
優(yōu)點(diǎn):適用于絕大部分旅游景區(qū),且考慮了景區(qū)客流量變化的歷史趨勢(shì),預(yù)測(cè)過程相對(duì)簡(jiǎn)單,對(duì)中長(zhǎng)期旅游客流量的預(yù)測(cè)效果較好。
缺點(diǎn):對(duì)旅游客流量生成與影響因素的內(nèi)在運(yùn)作機(jī)理分析不夠,沒有考慮到現(xiàn)實(shí)存在或新產(chǎn)生的各種干擾因素;且對(duì)歷史數(shù)據(jù)的準(zhǔn)確性要求較高,偏差較大的數(shù)據(jù)對(duì)結(jié)果影響較大。
②回歸分析法
采用計(jì)量經(jīng)濟(jì)學(xué)方法揭示經(jīng)濟(jì)活動(dòng)中各個(gè)因素之間的定量關(guān)系,通過對(duì)景區(qū)客流量相關(guān)因素,如人均可支配收入、景區(qū)門票價(jià)格、景區(qū)知名度、交通通達(dá)度、景區(qū)所在城市吸引力系數(shù)(該城市游客人數(shù)/全國游客數(shù)量)、景區(qū)吸引力系數(shù)(景區(qū)游客人數(shù)/該城市游客人數(shù))等相關(guān)數(shù)據(jù)的收集,建立多元線性回歸模型,達(dá)到預(yù)測(cè)效果。
優(yōu)點(diǎn):將影響客流量的各種因素作為解釋變量,以大數(shù)據(jù)作為支撐,預(yù)測(cè)精度較高,且克服了時(shí)間序列法的解釋變量單一的缺陷。
缺點(diǎn):前期數(shù)據(jù)收集耗時(shí)耗費(fèi)大,影響因子較多,難以確定;所收集的數(shù)據(jù)多為二手?jǐn)?shù)據(jù),容易失真。
③大數(shù)據(jù)統(tǒng)計(jì)分析法
通過景區(qū)閘機(jī)門、售票系統(tǒng)、車流量、視屏監(jiān)控、紅外設(shè)備等獲取相關(guān)數(shù)據(jù),并采用一定的技術(shù)手段進(jìn)行處理,最終統(tǒng)計(jì)出當(dāng)前景區(qū)客流量,并用以預(yù)測(cè)未來的客流量。
優(yōu)點(diǎn):所獲取的資料均為一手資料,數(shù)據(jù)真實(shí)性高。
缺點(diǎn):數(shù)據(jù)收集周期長(zhǎng),過程繁瑣;只適用于已建成的景區(qū),無法對(duì)新建景區(qū)進(jìn)行預(yù)測(cè)。
實(shí)際操作中,應(yīng)考慮數(shù)據(jù)的可獲得性、時(shí)效性、全面性,綜合使用一種或多種預(yù)測(cè)方法,并通過設(shè)置調(diào)節(jié)因子,盡可能提高預(yù)測(cè)精度。
 

2.精細(xì)化用戶運(yùn)營

通過收集到的數(shù)據(jù),搭建用戶畫像體系,精細(xì)化用戶運(yùn)營,構(gòu)建景區(qū)的私域流量池。
這種方法只適用于景區(qū)本身有自己的數(shù)字化智慧景區(qū)軟件,能夠或者到各ota平臺(tái)的用戶個(gè)人信息,可以根據(jù)用戶的畫像特征,分別進(jìn)行不同的運(yùn)營策略,例如可以給已經(jīng)結(jié)婚有小孩的游客推薦親子票,提高轉(zhuǎn)化率,給大學(xué)生提供大學(xué)生專用時(shí)段團(tuán)購票、情侶票、宿舍四人游票等優(yōu)惠,錯(cuò)開景區(qū)游玩高峰期,從而提高景區(qū)的客流量,提升景區(qū)的總營業(yè)額。
也可以通過手機(jī)號(hào)碼短信推薦或者平臺(tái)推薦信息的方法,進(jìn)行用戶的召回(讓老用戶或者已經(jīng)流失的用戶再次來景區(qū)游玩,或者通過游客景區(qū)新上了哪些新景點(diǎn)和娛樂設(shè)施激活用戶)。
 

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